AI TELLS STAFF THE PERFECT TIME TO CALL

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Tech start-up VoiceIQ believes its AI software can determine the best time for sales staff to ring a client if they want to secure a deal.

Described as the “world’s first AI voice platform for businesses of every size” the company say their technology can also identify key words – known as bookmarks – which can highlight opportunities to cross-sell.

Marketing director Sam Gillingham said the company was also working with The University of Manchester to better protect vulnerable people whose behaviour gave cause for concern.

The company was founded by current CEO Muj Choudhury, who described VoiceIQ as the “revolution that telephony has been waiting for”. It has offices around the world including one in Manchester.

Explaining how the technology works Gillingham told BusinessCloud: “A lot of sales is about relationships. We can improve the chance of closing a deal by matching the caller with the potential customer.

“We know that the time people call a client has a distinct correlation to their success in sealing or not sealing a deal.

“For example our AI might find that 9.32am is the optimum time to call and we will feed that back.

“Our technology will record and transcribe conversations in real-time and will identify key words or phrases that we call bookmarks.

“This might lead to opportunities to cross-sell for example. Companies don’t want these opportunities to be lost.”

The software can be integrated to saleforce.com in a matter of minutes.

Gillingham said the company’s chief science officer, Prof Alex Rogers, of  Oxford University, had a crucial role to play.

“It’s a data-driven process,” he said. “The algorithm created by Prof Rogers is implemented into the software by our data science team. We then perfect them using a large amount of data. We believe that our software will lead to a significant increase in revenue.”

As well as increasing sales Gillingham said their technology could also be used for good.

VoiceIQ is currently working with The University of Manchester on a piece of vulnerability detection software that could make sure vulnerable people weren’t exploited.

Gillingham said: “If a caller is identified by AI as being vulnerable we can flag that up,” he said.

Alistair Hardaker

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